Framing Political Messages to Fit the Audience’s Regulatory Orientation: How to Improve the Efficacy of the Same Message Content
نویسندگان
چکیده
This research investigates how the impact of persuasive messages in the political domain can be improved when fit is created by subliminally priming recipients' regulatory focus (either promotion or prevention) and by linguistic framing of the message (either strategic approach framing or strategic avoidance framing). Results of two studies show that regulatory fit: a) increases the impact of a political message favoring nuclear energy on implicit attitudes of the target audience (Study 1); and b) induces a more positive evaluation of, and intentions to vote for, the political candidate who is delivering a message concerning immigration policies (Study 2).
منابع مشابه
A self-regulatory framework for message framing
► We describe how messages can be framed and predict when and for whom frames will be most effective. ► The content of a message is essential; different topics induce different regulatory orientations. ► Describing the pleasures of adhering is most effective for promotion focus recipients. ► Describing the pains of not adhering is most effective for prevention focus recipients. ► We integrate p...
متن کاملAutomatic Hashtag Recommendation in Social Networking and Microblogging Platforms Using a Knowledge-Intensive Content-based Approach
In social networking/microblogging environments, #tag is often used for categorizing messages and marking their key points. Also, since some social networks such as twitter apply restrictions on the number of characters in messages, #tags can serve as a useful tool for helping users express their messages. In this paper, a new knowledge-intensive content-based #tag recommendation system is intr...
متن کاملComputational Modeling of 2-sided Message’s Effects on Perceived Argument Strength
The aim of this research is studying of 2-sided message’s effects on persuasiveness of anti-drug messages by computational modeling method. It’s been done for getting more effective and more persuasive messages. Persuasiveness of messages is measured be perceived argument strength of them which is determined by audiences. In this research, according to formative researches, a method for measuri...
متن کاملEvaluating the Function of Heavenly Messages Textbook Authors Based on the Values Explanation Approach in Moral Education
Background: Concerns about how to educate students ethically will be addressed by evaluating the authorschr('39') performance. The purpose of this study is to evaluate the performance of the authors of celestial message books based on the reflection of the components of the value explanation approach. Method: This research was conducted with a combination of documentary study methods, fuzzy De...
متن کاملFraming Assumptions and Cyberspace Regulation: A Critical Reflection on Differences among Countries
Thispaper attempts to connect two rather different fields of study by applying concepts from regulating technological risks to the field of cyberspace regulation. The concept of framing assumption is used in order to show the cyberspace regulation differences in countries particularly between the U.S. and the Euopean system. It shows how the U.S. and Europe have adopted different assumptions r...
متن کامل